Sometimes it’s scary to own up to what we really want.
This is my 1 year anniversary of when I pivoted my online fitness business to visibility. And trust me, it’s hasn’t been an overnight success. So don’t compare yourself because we are all in the making. It really is all about honoring where you are. Today I want to give you my three big takeaways from growing a six-figure business in just one year’s time.
One of the massive lessons I’ve learned is that we really think we are being us but oftentimes there are so many layers in front of that brave truth. When we actually start to admit that this is what we feel we are meant to do it may look different than what we thought. It’s scary to realize those things and that’s where I was one year ago. One year ago today I realized that I wanted to leave fitness behind. That was my career for 13 years. I had built two fitness studios and supported myself and my daughter at the time. I was a single mom for a lot of years, picking up my daughter from school and creating my own schedule. I thought I was really living the life. I felt like I was successful and in my mind I was but there’s a truth behind it.
The truth was that more than anything I wanted to be a life coach. What’s funny is that now it’s so popular and so mainstream to be a life coach but when I first got my life coaching certification it was eleven years ago. You could basically be a hairdresser, a personal trainer or like a therapist if you wanted people to talk to you. I literally became a personal trainer because I knew it would leverage my unique skills. I was 26 at the time and I was like what are my skills? People like to talk to me. I’m the person that no matter where I am I’m always going to get people telling me their stories. I’m trustworthy and I ask questions – the right questions. So it was really natural for me. I literally became a person trainer to fill that “zone of genius” and I was really successful at it because of that. I can build relationships and sustain them. It’s so easy to play inside that comfort zone.
When I took my fitness business online I felt like Ooo, I’m doing it! I’m getting in front of more people and I can truly express my genius. But here’s what happened – it did not happen. I barely made any money because I created only digital courses. Three in one year’s time. It takes a big following to sell into online courses like that and I just didn’t have that yet. Basically I was just searching for my voice.
I was literally targeting entrepreneurs with my fitness academy because I knew I wanted to work with entrepreneurs and help other women step into their truth and align with their mission. Yet I wasn’t fully aligned because I hadn’t truly done it myself yet. Then it hit me that fitness was not my zone of genius and I always wanted more.
If I were to put on the scales, a life coach, thought leader a spiritual teacher compared to being the successful personal trainer that I was, even though maybe they are equal, it did not feel equal. It felt scary as fuck because if I owned my deeper truth inside me and it didn’t work out, then what?
When you own that deep wisdom and that truth and it wants to come out it is the scariest thing you will ever do. I know some of you can relate to this. Here’s the thing, you CANNOT FAIL. When you put all your chips in you do not fail. You are guided all the time in the direction that you need to go.
The #1 thing I learned is that you never actually know what is possible. It’s impossible for our human brain to wrap our mind around the actual possibility. Never in a million years would I have been able to truly see or believe that I could way surpass the 6-figure mark. Or that I could retire my husband from his 9-5. But more than that, that I would be able to really step into owning that genius. There is no pretending and no fluff about what I do, the content I put out, how I show up on video or in my life every day. I was suppressing that for a long time because I was afraid to fail at my deepest desires. But when you step into your truth you never know what the Universe has in store for you.
The #2 thing I learned is it’s really not about the money. I was always like, I want to be a part of the 6-figure club and I want to make this money. But when I really started to ask myself why I wanted to make the money, it really wasn’t about that. It wasn’t just about having money in the bank, it was about the lifestyle. I work at being grateful every day for having the lifestyle I have. My husband takes our daughter to the water park, he does the grocery shopping and the cooking and I have a house cleaner.
I get to focus on my genius and I give so much free content away. I’m creating a new three day business challenge called Boom Your High Vibe Business Bootcamp. That is what I get to spend my time on, the things that light me up. And inside of that I get to be in service. I think of all the women that I can impact. It is not cliché to be in it for the impact. It’s real. And when you live that things come to you and I literally feel like a golden road is constantly being laid out before me.
One thing I want to say about revenue is that people use that 6-figure mark as the Holy Grail. Like when you get to 6-figures THEN you’ll be successful. The truth is that that doesn’t really matter, except that it does because it is a reflection of how much you are willing to receive and how much space you are willing to hold for your own success. But I have to say that it is not like I exactly grossed over one hundred thousand dollars. I have brought in that much revenue, but I think it’s an important conversation to keep open that when you hear people talk about their income, you have to take into account what their overhead is what they are reinvesting into their business.
The #3 thing I learned is to not get caught up in the how. Every single thing I do is everything. I don’t really know if it’s going to work out but I never get hung up on the how. Like right now I’m creating my membership site but I’ve never thought about how it was going to work, how are people going to find me, how is it going to happen, because that will just keep you small. Go for the why. That is enough.
(I also answer some questions and have a LIVE guest hop on with a question at about 19:50 in!)
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